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Fri
Apr 1, 2022
Some brand names tell a pretty complete brand story (for example, Coppertone, Jiffy Lube, U-Haul). Other brand names benefit from some quick explanation, which is where taglines come to the rescue. Plus, even seemingly self-sufficient brand names gain dimension through their slogans.
How to Create a Tagline for Your Brand
dummies.com
highlighted by
Kevin Hon Chi Hang
To get started, we asked these organizations to buy a block of time. Most started with 50 or 100 hours. We then worked off that time, as needed. Once we’d exhausted those hours, they could buy more, or call it a day. We explained that if they ever wanted to quit early, we’d just write a check for any unused time.
How We Fixed Our Studio’s Cash-Flow Problem
erickarjaluoto.com
highlighted by
Kevin Hon Chi Hang
You’ll see articles and papers coming out every day about new machine learning methods. Ignore them. There’s no way to keep up with them all and it’ll only hold you back from getting your foundations set. Most of the best machine learning techniques have been around for decades. What’s changed has been an increase in computing power and the availability of data. Don’t be distracted by the new.
Thinking of Self-Studying Machine Learning? Remind yourself of these 6 things
hackernoon.com
highlighted by
Bo-Yi Wu
Sun
Sep 30, 2018
During Q4, the search keywords that are rising in popularity the most are, not surprisingly, related to the main events and festivities happening in October, November and December: Halloween, Thanksgiving, Black Friday, Christmas, New Year, Diwali (only rising in 2016).
Iconfinder designer report Q4 2018
blog.iconfinder.com
highlighted by
Kevin Hon Chi Hang
A study from Econsultancy states that only 22% of businesses are satisfied with their conversion rates. If you want to beat the odds, focus on the little things that will convert big results. Be transparent, clear, and obvious. Make it easy to sign up because the value is so obvious.
How to Design a User-Friendly SaaS Pricing Page with Examples
getcloudapp.com
Pricing Page
Pricing Strategy
Information Architecture
highlighted by
Kevin Hon Chi Hang
Think explicitly. Revisit how much evidence your assumptions have.
Designing UX In An App For People With Disabilities — Case Study
uxstudioteam.com
highlighted by
Benson Shen
Sun
Aug 26, 2018
Consumers weighted price and theoretical product lifetime label as nearly equal factors when deciding whether or not to purchase an item.
The Most Important Feature Amazon is Not Launching
medium.com
highlighted by
Kevin Hon Chi Hang
Ignoring problems also takes away a learning opportunity. Mistakes are typically due to human oversight. If the mistake is not caught in a timely manner, similar mistakes are likely to keep happening because the person committing the mistake hasn’t had a chance to learn from it.
Agile Gone Wrong
productcoalition.com
Long Term Roadmap
Scope
Timeline
highlighted by
Aki Yu
You need to quantify how many people are affected by the problem, and the impact you could have by solving it. Many designers, myself included, overlook this step because we so quickly empathize with the individual people we talk to.
Product strategy and the myth of the creative genius
medium.com
Qualitative Research
Quantitative Research
Creative Brief
highlighted by
Benson Shen
Sat
Aug 25, 2018
The human brain’s capacity doesn’t change from one year to the next, so the insights from studying human behaviour have a very long shelf life. What was difficult for user twenty years ago continues to be difficult today
10 Small Design Mistakes We Still Make
uxplanet.org
User Experience
Onboarding
Tooltips
highlighted by
Kevin Hon Chi Hang
The workflow uses Google Drive for storing files, PayPal for payments and Gmail for delivering content to the buyer. There’re no limitation on the size of files or the number of products that you can sell. There’re no bandwidth restrictions. There’s no middleman fees except for the usual PayPal charges. And people can purchase your stuff through PayPal or using their debit or credit cards.
How to Sell Digital Products Online with Google Drive and PayPal
labnol.org
Mobile Payment
Transactional Emails
Email Automation
highlighted by
Bo-Yi Wu
Content ideas should also build on familiar concepts but add new perspectives. There is a case for doubling down on successful familiar content formats but also updating this content and doing new versions.
How Content Becomes Popular: Lessons from the Hit Makers
buzzsumo.com
Social Media Marketing (SMM)
Social Media Optimization (SMO)
Copywriting
highlighted by
Kevin Hon Chi Hang
Fri
Aug 24, 2018
Rule of thumb for reaching product-market fit is when 40% of surveyed customers would be significantly disappointed if all of a sudden they could no longer access that product.
More Trial Users Is Not The Answer For Your Startup’s Growth
blog.kissmetrics.com
Onboarding
User Flow
Retention
highlighted by
Aki Yu
What you should be looking for to make your teams better is diversity of backgrounds and life experiences. Hire people across every privilege spectrum, because that is what actually gets you diverse perspectives and understandings of people’s needs.
Open Letter To Tech Companies: Please Raise Your Bar
productmatters.design
Hiring
Brand Character
Brand Vision
highlighted by
Aki Yu
Launch when you’re ready for the judgments of people who don’t know you at all. Until then, don’t launch.
From Idea to Launch: Getting Your First Customers
backblaze.com
Launch Screen
Onboarding
Social Campaign
highlighted by
Kevin Hon Chi Hang
Wed
Aug 22, 2018
Today, much less capital is required for entrepreneurs to create a product and start a company, leading to an influx of products on the market. Design then becomes the differentiator for these products and companies.
Convince your company to invest in design
blog.prototypr.io
Design Principles
Brand Visual Identity
Competitive Analysis
highlighted by
Kevin Hon Chi Hang
Typically, you would send all subscribers the same email follow-up because you really don’t know anything about each person individually. And how do people treat these impersonal emails? Correct – they don’t open them!
Why every business should embed a Messenger bot on their website
blog.chatfuel.com
Email Opens & Clicks
Conversion Funnel
Personalisation
highlighted by
Bo-Yi Wu
People often think getting word of mouth is like capturing lightning in a bottle. You have to get lucky.
The Secret Science Behind Big Data And Word Of Mouth
techcrunch.com
Social Media Marketing (SMM)
Marketing Campaign
Copywriting
highlighted by
Benson Shen
Previous Highlights
A framework is a modular and reusable set of code that is used as the building blocks of higher-level pieces of software. The best reason to use frameworks is that they can be built once and be reused an infinite number of times!
Getting Started with Reusable Frameworks for iOS Development
medium.com
Application Framework
Native App
Third-party Integration
highlighted by
Aki Yu
Large companies often lose sight of the personal interactions between their people on the floor and their customers. They often make decisions that don’t reflect the customers’ best interest.
5 Things Startups Can Learn From Digital Transformation
entrepreneur.com
Customer Benefit
Service Features
User Feedback
highlighted by
Kevin Hon Chi Hang
Will this project help you grow in the areas you want to further develop and/or move you out of your comfort zone?
How To Choose Your Side Projects
startups.co
Long Term Roadmap
Inspiration Content
Brand Positioning
highlighted by
Benson Shen
Without rate limiting, each user may request as often as they like, which can lead to “spikes” of requests that starve other consumers. After rate limiting is enabled, they are limited to a fixed number of requests per second.
How to Design a Scalable Rate Limiting Algorithm
konghq.com
Algorithms
Backend Integration
Loading Speed
highlighted by
Bo-Yi Wu
Layouts that are too complex to scroll, hard to scan, and overloaded with UI elements rarely provide value and dramatically reduce landing page conversions.
How to Design an Effective Landing Page
toptal.com
Landing Page
Call-to-action Button (CTA)
Responsive Design
highlighted by
Kevin Hon Chi Hang
"I read the dictionary," McCagg says. "And picked out about 20-30 great words for each letter." He based those selections on a couple of factors. "For me, it has to be something you've heard. Something that sounds fun. Something that's fun to say. Basically, something, should you ever come across it in day to day life, you stop and think, 'I love that word.'"
Here It Is: The Best Word Ever
theatlantic.com
Brand Naming
Domain
Hashtags
highlighted by
Kevin Hon Chi Hang
Put in a good day’s work, then close the damn laptop. Waste some time on the rest of the human experience. At this time of the year, eat some damn duck. Watch a shitty Xmas movie. Help decorate that stupid tree. Dare to be so bold as to embrace the ordinary every now and then.
Let’s bury the hustle
signalvnoise.com
Long Term Roadmap
What, How, Why
Inspiration Content
highlighted by
Benson Shen
Once we had a clear visual direction to the future of our UI components, our next step was to actually transfer them into SCSS files in our base stylesheet component to make it scalable and robust.
The Journey to Design Consistency
medium.com
UI Component
UI Pattern
Frontend Integration
highlighted by
Bo-Yi Wu
A user’s understanding of an icon is based on previous experience. Due to the absence of a standard usage for most icons, text labels are necessary to communicate the meaning and reduce ambiguity
Icon Usability
nngroup.com
Brand Iconography
Brand Symbol
User Experience
highlighted by
Kevin Hon Chi Hang
Platforms are eating our business, and we’re letting it happen.
Facebook's Instant Articles promised to transform journalism — but now big publishers are fleeing
theverge.com
Copywriting
Advertisement
Blog Page
highlighted by
Bo-Yi Wu
How should an Icon be? It should be simple, innovative, recognizable, homogeneus, must have bounding boxes, must work in really big and small sizes, easy to design with, easy to code with, should have labels.
Making an App Icon
medium.com
App Icons
Brand Symbol
Brand Wordmark
highlighted by
Kevin Hon Chi Hang
We had a period of two years when I did not see my relatives and friends. I even forgot how they look like. Indeed I was dropped out of society, but it is one of the sacrifices you make if you want to achieve something, especially here in Silicon Valley where the competition is high. But then company started to grow, our schedule harmonized. Now we did not work 70–80 hours per week anymore.
WhatsApp co-founder Jan Koum: “Most of startup ideas are absolutely stupid”
hackernoon.com
Brand Story
Case Studies
Behind the Scene
highlighted by
Benson Shen
It’s hard to get enterprises to make major spend commitments to new categories that aren’t replacing existing budget lines.
An inside look at Bessemer Venture Partners’ investment process for Twilio
techcrunch.com
Brand Vision
User Experience
Pricing Strategy
highlighted by
Bo-Yi Wu
Placeholder text within a form field makes it difficult for people to remember what information belongs in a field, and to check for and fix errors. It also poses additional burdens for users with visual and cognitive impairments.
Placeholders in Form Fields Are Harmful
nngroup.com
Web Accessibility
Contact Page
Social Login
highlighted by
Kevin Hon Chi Hang
On which note, I could probably have outsourced most of the blogging process itself, leaving myself to make ‘editorial’ decisions. This wouldn’t have cost much given the simplicity of the content, and would have led to increased traffic and advertising revenue.
Literally a shipment of fail dot com — how not to monetise a popular blog
greig.cc/literally-a-shipment-of-fail-dot-com
Long Term Roadmap
Blog Page
Advertisement
highlighted by
Benson Shen
There's a gap between thinking and doing. The gap grows through fears about building the wrong thing or not knowing how to start. It manifests through excessive research, questions to colleagues, and theories and predictions about how something should be built.
Build as much as you can
8thlight.com
What, How, Why
Business Model
Long Term Roadmap
highlighted by
Aki Yu
This is a double-entry accounting primer for software developers who write code to track money. It distills the essence of accounting in an effort to help developers bridge the vocabulary and conceptual divide that exists between engineering and finance.
Accounting for Developers 101
docs.google.com
Education Content
Business Model
Long Term Roadmap
highlighted by
Benson Shen
For most of its history, Google was like a librarian. You asked a question, and it guided you to the section of the web where you might find the answer. But over the past five years, Google has been experimenting with being an oracle. Type in a question, and you might see a box at the top of the search results page with the answer in large bold type. When is Easter? Who won The Voice? Can you give a dog sushi?
How Google eats a business whole
theoutline.com
Search Engine Optimization (SEO)
Google Keyword Planner
Conversion Funnel
highlighted by
Kevin Hon Chi Hang
The best media companies generate revenue from many sources, tapping a combination of advertising, subscriptions, studio development, brand licensing, and merchandising.
9 Boxes
buzzfeed.com
Business Model
Pricing Strategy
Advertisement
highlighted by
Kevin Hon Chi Hang
The fact of the matter is that closed systems are useful in certain circumstances. One key one is mainstream appeal.
Facebook, The App Store, And The Sound Of Inevitability
techcrunch.com
Long Term Roadmap
Business Model
Pricing Strategy
highlighted by
Aki Yu
Having the right data in the knowledge base is important, so is having it well organized and readable.
The Future of Support and AI Plays an Important Role in It
dotcave.com
Customer Service
Search & Filtering
Tracking & Analytics
highlighted by
Bo-Yi Wu
When autocomplete suggestions work well they help the user articulate better search queries. It’s not about speeding up the search process but rather about guiding the user and lending them a helping hand in constructing their search query.
8 Design Patterns for Autocomplete Suggestions
baymard.com
Search & Filtering
Recommendation
Personalisation
highlighted by
Aki Yu
All in all, so many founders forget that the ultimate goal is to make themselves completely unnecessary to the day-to-day operations of the company.
The Role of the Founder/CEO: You Have One Job
hackernoon.com
Long Term Roadmap
Timeline
Hiring
highlighted by
Kevin Hon Chi Hang
Emojis are a fascinating evolution of digital language and - crucially - becoming more and more integrated into our favourite “formal” tone of voice channel: email.
11 Email Expert Predictions for 2018
taxiforemail.com
Email Campaign
Brand Voice
Conversion Rate
highlighted by
Benson Shen
There’s a common misconception among SaaS marketers and analysts about measuring the success of online advertising campaigns – and it could be putting a ceiling on their growth.
The power of payback periods in online advertising
blog.intercom.com
Advertisement
Cost Per Click (CPC)
Cost Per Action (CPA)
highlighted by
Kevin Hon Chi Hang
When people hear “design for social impact,” it’s often design thinking or human-centered design practices that come to mind: research, frameworks, and Post-Its.
Graphic Designers: Here’s How To Make a Difference Right Now
medium.com
Inspiration Content
Design Principles
What, How, Why
highlighted by
Benson Shen
Can typography encourage long-form reading—not just scanning? What are the most exciting areas of cutting-edge experimentation in typographic technology and digital layout, and what new skills will we need to design tomorrow’s web content?
Web Typography & Layout: Past, Present, and Future
alistapart.com
Brand Typography
Font
Web Font
highlighted by
Kevin Hon Chi Hang
Design decisions shouldn’t be always coming from the gut feeling of the designer. As gut feeling can result in unexpectedly good results from time to time, there is always another option if you are looking for a more stable option; using data.
3 Ways to Evaluate Your Design Using Data
medium.com
A/B Testing
Heatmap
Competitive Analysis
highlighted by
Kevin Hon Chi Hang
Now, your site needs to be organized according to different main topics, with blog posts about specific, conversational long-tail keywords hyperlinked to one another, to address as many searches as possible about a particular subject.
What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)
blog.hubspot.com
Search Engine Optimization (SEO)
Search & Filtering
Keywords Research
highlighted by
Kevin Hon Chi Hang
It’s important to understand the distinction between transactional emails and one-to-many emails.
5 Types of Really Good Emails
medium.com
Email Campaign
Email Automation
Transactional Emails
highlighted by
Benson Shen
Over the past decade, the amount of attention given to readability studies by typeface designers has yielded either bland and conservative results, or overwrought “solutions.” This is more pronounced in screen typefaces than those made for print media, where common pitfalls include overly simplified shapes, “friendly” letters, and facile tricks like unnecessarily upright italics.
Spectral: A New Screen-First Typeface
design.google
Typefaces
Behind the Scene
Case Studies
highlighted by
Benson Shen
Maybe you don’t have to physically show up every day, but you have to psychologically show up. You have to start building the blocks to the house that will be the better you.
You Have to Show Up. Every. Day.
medium.com
Long Term Roadmap
What, How, Why
Inspiration Content
highlighted by
Kevin Hon Chi Hang
Our previous approach to giving all those different consumers access to published content involved building APIs. The producers of content would provide APIs for accessing that content, and also feeds you could subscribe to for notifications for new assets being published.
Publishing with Apache Kafka at The New York Times
confluent.io
CMS
Backend Integration
Application Programming Interface (API)
highlighted by
Bo-Yi Wu
Sharing the code across repositories would eliminate the need for duplicate code and work for the initial implementation and when the UX specification for a component changes.
Rollup: Shared UI components at AdRoll
tech.adroll.com
UI Component
UI Pattern
Wireframes
highlighted by
Bo-Yi Wu
Nielsen Norman Group studies have shown that having an input capable of housing 27 characters covers the needs of 90% of the users.
Getting the Search Pattern Right
uxplanet.org
Search & Filtering
Service Features
Recommendation
highlighted by
Kevin Hon Chi Hang
If your startup’s beautiful, award-winning homepage opens with a rotating box that says “We are: innovative — excited — intense — passionate”, I’m not saying you’re a bad person. We’ve all made far worse mistakes with our companies.
For the love of God, please tell me what your company does
hackernoon.com
Copywriting
Landing Page
Marketing Campaign
highlighted by
Benson Shen
One of the most effective ways of keeping your infrastructure stable is abstracting out parts of the codebase that most contributors don’t need to modify.
How to Run a Front-End Infrastructure Team
tech.adroll.com
Frontend Integration
UI Component
Third-party Integration
highlighted by
Bo-Yi Wu
I’d encourage more founders to give themselves the same challenge to focus their time, team and resources on getting to profitability before firing up powerpoint and hitting the road for a raise. You may surprise yourselves with how attainable that goal can be, and how empowering that independence can feel.
Before You Pitch Your Next Round, Try This Instead
shift.newco.co
Budget
Business Model
Timeline
highlighted by
Aki Yu
Creating the perfect app name feels impossible. There are names that work in your head but nobody else understands. There are names which are perfect, only to discover they’re taken for something totally unrelated.
Finding Your App Name
blog.githawk.com
Brand Naming
Domain
Twitter Handle
highlighted by
Kevin Hon Chi Hang
No one expects these systems to be perfect and I think it’s generally good to trust a user until they prove themselves to be non-trustworthy. And then hit them hard. Twitter feels especially poor at this – there are so many gray-area users on the system at any given time.
Internet Content Moderation 101
hunterwalk.com
Legal Pages
Privacy Policy Page
Testimonials and Review
highlighted by
Aki Yu
The majority of the successful marketplace models I have seen explicitly focus their time on building tools for the Supply side.
The Anatomy of a Marketplace
blog.usejournal.com
Service Features
Customer Service
Third-party Integration
highlighted by
Benson Shen
You have to think about what type of story you’re going to push in order to determine who you are trying to reach specifically.
8 PR Strategies for Bootstrapped Startups
medium.com
Press Kit
Copywriting
User Feedback
highlighted by
Kevin Hon Chi Hang
Get engineers involved at the beginning. Something I continue to strive to be better at is getting engineers involved earlier in the design process. At times, decisions were being made quickly and I’m sure I could’ve saved some time by vetting early designs by someone with a bit more technical knowledge to tell me if my idea is just too crazy and potentially outside the scope of the project.
How we designed Foursquare Swarm 5.0
medium.com
Behind the Scene
Design Principles
Native App
highlighted by
Kevin Hon Chi Hang
A framework is a modular and reusable set of code that is used as the building blocks of higher-level pieces of software. The best reason to use frameworks is that they can be built once and be reused an infinite number of times!
Getting Started with Reusable Frameworks for iOS Development
medium.com
Application Framework
Third-party Integration
UI Component
highlighted by
Aki Yu
If new products and services are to positively impact our lives, they must find a gateway into our daily routines. The familiar done differently is the way to users’ minds and hearts — and sometimes their stomachs.
People Don’t Want Something Truly New, They Want the Familiar Done Differently.
nirandfar.com
Customer Benefit
Service Features
Engagement Rate
highlighted by
Kevin Hon Chi Hang
In-between such big point-releases, sales will often drop to a non-sustainable level. So it’s not that we’re getting rich during the development period, and even richer after each update. No. We’re actually losing money during development.
Why we’re switching Ulysses to Subscription
medium.com
Pricing Strategy
Business Model
Budget
highlighted by
Aki Yu
In presenting product ideas, your aim is to ensure not just that the audience understands what the product is, but also why the company should dedicate the time and energy to bring this idea to life.
Pitching a product idea
medium.com
Market Research
Presentation
What, How, Why
highlighted by
Kevin Hon Chi Hang
All colors are the friends of their neighbors and the lovers of their opposites.
The Ultimate UX Guide to Color Design
medium.muz.li
Additive Color
Subtractive Color
Gradients
highlighted by
Benson Shen
FiftyThree doesn’t necessarily see the Paper-plus-Paste combo as a PowerPoint killer. Instead, the company sees it as fulfilling a need that PowerPoint and Keynote needn’t be in the business of in the first place.
Ditch Your Lame PowerPoint And Try These Apps Instead
fastcodesign.com
Creative Brief
Presentation
Brand Positioning
highlighted by
Benson Shen
Market research has shown that users have higher engagement with, and generally prefer both micro-form video (< 1minute) and cinemagraphs (stills with subtle movement), over longer-form videos and still images. Animated GIFs are great for user experience.
Evolution of <img>: Gif without the GIF
calendar.perfplanet.com
GIFs
Engagement Rate
Browser Compatibility
highlighted by
Bo-Yi Wu
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